Interview: Europe's Scaling Opportunity: From Adoption to Advantage

Europe’s AI moment won’t be decided by who writes the best strategy decks, but by who changes how organisations operate—how work gets done, how decisions are made, and how impact is measured.

In this conversation, Michael Brigl reflects on what real AI adoption is teaching leaders about operating models, talent, and execution—and what Europe must get right to turn strong ideas into scaled advantage rather than becoming a commodity in the next tech cycle. Join the session for a pragmatic look at how Europe can move from adoption to advantage.