Rolf Schumann

Rolf Schumann is a visionary strategist with strong implementation skills in the development of groundbreaking digital ecosystems. As Co-CEO of Schwarz Digits KG, he drives transformation, together with all the companies of Schwarz Group, in order to secure their digital sovereignty in the long term.

With over 30 years of experience, he pushes technological development across all business areas — with a focus on e-commerce, retail media and the integration of online business models into a holistic omnichannel strategy. Before joining the company in 2019, the business informatics graduate held global management positions at SAP, most recently as General Manager for Platform and Innovation. His profound understanding of platform economies makes him a key driving force behind the strategic direction of Schwarz Digits today.