Sofie Hvitved

Sofie is Senior Futurist and Director of Media Futures & Innovation at the Copenhagen Institute for Futures Studies, where she leads media and communication research as well as co-lead the H3 AI Lab. She explores the intersection of media, communication and technology, focusing on AI, emerging technologies, and the impact on society, individuals and businesses. Her work spans strategy development, innovation projects, and the future of liquid content in an AI-mediated information landscape. With a strategic background in the media industry, she previously worked at the national broadcasting corporation (DR) and beyond her role as a futurist, she contributes as a member of the Danish Media Board under the Ministry of Culture and is member of several Advisory Boards.