Despite significant investments in AI, many companies still struggle to move from scattered proof-of-concepts (POCs) to scalable impact. This Masterclass by SAP explores how Europe can leap ahead in the global AI race—not through moonshots, but by mastering adoption.

Participants will learn about the full spectrum of AI enablement, from defining clear investment models and driving consumption, to embedding AI into employee development and corporate culture. By drawing on lessons from real-world enterprise adoption and discussing strategic frameworks, SAP demystifies what it truly takes to shift from experimentation to value creation.

This session isn't just theoretical. It actively engages participants in reflecting on their own AI journeys and equips them with actionable insights to scale impact within their organizations. It's about turning vision into adoption, and adoption into leadership.