Conference 2025
AI Meets Retail and Branding: Creating Personalized Shopping and Branding Experiences with Innovative Technology
Christoph Kastaun has been shaping the IT landscape at Tchibo for over a decade and, as Director of IT, has been responsible for the company's global tech division since June 2022. Under his leadership, Tchibo has developed into a strong tech player in German retail. Particularly noteworthy is the Data & AI (AI) division, which was expanded early on as a strategic focus. The creation of a powerful data platform and the targeted use of AI have yielded significant benefits, particularly in supply chain management and customer interaction. Tchibo is now consistently pursuing this path, placing the data platform and AI capabilities at the centre of its future system landscape under the motto 'Data is Core'. Before joining Tchibo, Christoph Kastaun spent ten years in management consulting with a focus on customer relationship management.